Social Media Tips for Artists
One of the greatest tools to promote and sell your artwork is social media. Websites such as Instagram and Facebook allow artists to reach a wider audience. Here are a few tips on how to build an audience so more people can appreciate your artwork.
It’s important that your posts surprise your followers, but if you stray too far from your style, it can be jarring and make your social media pages look chaotic. People follow you because they like your content. Being consistent with the posts you make ensure they keep seeing the content they love from you.
The most successful social media profiles tend to be ones that produce daily content. According to Later.com, the best time to post on Instagram is generally between the hours of 11 a.m. to 1 p.m. and 7 p.m. to 9 p.m. For Facebook, the highest average click-through rage occurs from 1 p.m. to 4 p.m., according to thebalance.com. Posting during this time means more people will see and possibly share your content.
Create a Calendar
Having a social media calendar helps you be consistent with your posts and keep track of upcoming trends. Check often for upcoming holidays or art events, such as Inktober, so you can start creating content early.
Another good way to make sure you are staying on topic with your posts is creating a weekly calendar and having a theme for each day. That way, you can produce content that is still new and exciting without causing too much stress.
Everyone knows creating art takes time and effort. It can be hard to come up with new content when it takes so long to finish a piece. One way to stretch this out is to show the process you go through for each piece. Preliminary sketches and progress videos not only give you extra content, but also build hype around your upcoming artwork.
Everyone knows when you meet someone new, first impressions can completely alter the way people interact with you. However, those first impressions can also alter the way they view your artwork.
Don’t ever apologize for your art and especially don’t insult your hard work because this causes people to associate negativity with your creations. When people see the content you create, you want them to feel positive. People are attracted to confidence. When you present your artwork confidently, they’ll notice.
By following these tips, you are building the foundation for a stellar social media profile. The more people who pay attention to you, the more likely you are to sell your artwork and get recognition for the hard work put into it. Do you have any tips that you would like to share? Feel free to leave us a comment!